What We're Reading from the Nov. 1, 2011, Issue of CIO Magazine

31.10.2011

By Suzanne Bates

Bates says CEOs such as Bill Gates and Warren Buffett succeed because they know who they are and what they stand for. She also thinks recognition of a company leader might drive more business than brand familiarity does. She offers advice on building those personal qualities and using them to become a stronger leader. McGraw Hill, $25

By Roxanne Reynolds-Lair