By Stephen Denning

If you missed this book when it came out a few years ago, pick up the recently revised edition. Denning explains why stories are often the best tool for the job--they create social bonds and spark action--and suggests ways to tell different stories. Many examples are given and at the end of each chapter is a template to help you craft your own tales. The new edition reflects evolving attitudes about business storytelling and addresses the current role of social media. Jossey-Bass, $27.95