And now that Google has decided to remove their content and instead offer only reviews given from Google Places, these companies again feel shut out of the action.

Google also released a sharing button on the top of its . The button is meant to encourage and streamline reviews directly for Places--presumably because they can no longer rely on third-party reviews to fill the pages.

The shift has some real implications for businesses who rely on such services to be found and ranked. This is especially true for small and medium sized businesses (SMBs) who may not have the marketing budgets to drive traffic their way, and who rely on local customers to keep their doors open.

Previously, which site a user would submit a review through mattered less, because the majority of this content was being seen through Google anyways. Now, business owners need to be especially careful to get the right review, from the right review site.

With that in mind, here are a couple things to consider as you focus on building a positive reputation on Google Places: