Claire Chambers is the founder and CEO of Journelle, a luxury lingerie brand with stores online and in New York and Miami. Launched in 2007, the store's famous clientele includes Michelle Williams and Stephanie Seymour. Chambers expects revenues to climb past $4 million in 2011, double from last year. Here's a hint at what makes her 31-person company tick, judging by the tools she transports.

What's special about your company?

Chambers: Our goal is to make women feel beautiful by wearing gorgeous lingerie everyday. We present a tastefully-curated selection, and provide customers with compassionate, expert assistance.

What type of bag do you carry?

Chambers: My J. Crew Brompton Hobo purse is roomy enough for a computer, notebook and files, but doesn't look impossibly big. I have no cases, not even for my sunglasses.