"I think we're setting it up great by starting with Eric Schmidt, because they have so many different plays and so many different points of control," Battelle said during the webcast. In addition to being one of the show's hosts, Battelle is founder, chairman and CEO of Federated Media Publishing.

Attendance at Web 2.0 Summit is capped at 1,000 attendees, a select group made up primarily of CEOs, CFOs, CIOs, marketing executives, entrepreneurs, product managers and venture capitalists.

They come from companies of all sizes: Twenty-four percent work at companies with fewer than 50 employees, while 30 percent work at companies with more than 2,500 employees, according to event co-producers O'Reilly Media and UBM TechWeb.