The CEOs of Intel, Microsoft, eBay, Salesforce.com, Twitter and Dell, along with officials from Facebook, IBM, Google and LinkedIn, will be among the speakers at the conference, an influential and select gathering of 1,000 executives, entrepreneurs and investors.

O'Reilly Media's , which runs from Monday through Wednesday in San Francisco, will identify best practices for leveraging online data and pinpoint pitfalls and challenges related to its use, such as privacy concerns.

Susan Etlinger, an analyst who plans to attend the conference, said organizers chose an important and timely topic to explore.

With the explosion of content posted in social media sites and services by individuals, businesses have to gather, analyze and act upon a massive amount of unstructured and public data about their companies, brands, products and industries.

Doing this effectively requires new technology tools, organizational techniques and analysis skills at multiple corporate levels, beyond the traditional data analysts, and business intelligence and data mining software.