"Today we are striking this word from the vocabulary," he told attendees, noting that in the company's recent comprehensive customer survey, vRAM was the one overwhelming complaint.

VMware introduced the vRAM licensing scheme in July 2011 with the release of vSphere 5.0, with what they considered a virtualization "tax."

The licensing scheme was based on both the number of physical processors on the host server and the amount of vRAM the virtual machines on each host were allocated and used. Users felt the plan drove prices up while simultaneous limiting the flexibility of their deployments.

"Our customers spoke clearly," VMware Chief Marketing Officer Rick Jackson said at a press conference after Monday's opening keynote. "They don't want to think about things like vRAM. We're changing it back to what our customers want."

The new pricing scheme has no per virtual machine pricing component. Instead, VMware is aiming for simplicity with a per CPU pricing strategy with no limitations on the CPUs.