Valve can do no wrong... right?

15.04.2011

Valve, fortunately, has managed to stay on the good side of gamers throughout its existence, despite gamers' initial mistrust of Steam and its built-in DRM upon Half-Life 2's initial release. Valve can afford to make risky marketing moves like this because it's taken the time to build a solid reputation with the community based on trust -- not to mention the immense generosity of some of Steam's promotions.

A lesson to be learned for other companies then: pay attention to what the community wants. Build trust. And be sure to reward your customers' loyalty, never take it for granted -- because you might not always have it.