Marketers have taken notice, and anticipate new products and services to take advantage of this trend. According to , mobile marketing will grow to over US$24 billion worldwide by 2013. However, judging by a list of mobile campaign tips and tricks suggested by digital marketing firm , not all marketers have a handle on how to most effectively reach customers through their phones. Here's a short list that describes Valista's recommended approach:
- Leave legalese behind. Simplify subscription terms and conditions so customers can understand them. Clearly explain discounts and commitment periods. The more complex the terms of a promotion, the less successful it will be.
- Bundle, bundle, bundle -- within reason. Combine products that are similar to one another for more sales. For instance: Offer a movie ticket with an associated ringtone. But don't bundle more than three items. After that, the price goes up and discounts go down, along with sell-through.
- Use multiple channels to pitch to your best customers. One example would be emails that can be read on both phones and PCs.
- Price fairly. It might sound like a no-brainer, but provide value for the money. In today's economy a service that's perceived as overpriced is the surest way to lose customers.