Ubisoft Opening Child of Eden Store

27.05.2011
Ubisoft is taking Child of Eden's marketing into the physical world through an ambitious "demo store" in Soho, London, UK.

From June 3 until June 22, anyone passing by Dean Street in Soho, London in the UK will be able to check out thanks to "The Child of Eden Experience," a store which Ubisoft has put together to show off the game at its best.

The store will have two floors, a chill-out area, three game trial rooms and a big demo area with a 100-inch TV screen. It's designed to get as many people hands-on (or hands-off, as the case may be with the Kinect version) with the game as possible.

"Child of Eden has to be played to believed," Ubisoft brand manager Jan Sanghera told UK industry paper earlier today. "The installation gives everyone the chance to get hands-on with this uniquely immersive Kinect game experience."

Child of Eden is out for Kinect on June 14, with a PlayStation Move version following in September.