Twitter Photo-sharing Could Shift Social Media Strategy

has it that Twitter CEO Dick Costolo will announce a new photo-sharing feature for the microblogging service tomorrow at the D9 conference.

Currently, Twitter users who wish to post photos in their tweets must host them elsewhere, using services like Twitpic, Yfrog, Instagram and Flickr. In these cases, users include links to the photos within their tweets.

In March, Twitter's director of platform Ryan Sarver issued a message to developers saying they should no longer "build client apps that mimic or reproduce the mainstream Twitter consumer client experience." Twitter then announced in May it would purchase the , in a combination of stock and cash for $40 million.

Whether the new sharing application will service similarly to existing third-party applications is yet to be seen. But even if Twitter doesn't reinvent the wheel, the advent of native photo-sharing functionality could go a long way toward normalizing image sharing across the platform, especially for small and medium sized (SMBs) business owners who don't have the time or desire to dabble in third-party applications.

For SMBs, the new service could make posting and sharing images via Twitter more simple and streamlined. While Twitter has yet to announce any details on the service, SMB owners should begin considering how they might better integrate an image-sharing strategy into their .

In short, just because you'll be taking a picture and sharing it on Twitter doesn't mean the norms of the community are thrown out the window. Share, be personal, and respond.