UberMedia, which owns major third-party mobile applications for the Twitter platform, is reportedly building a service that will compete directly against Twitter. If it's true, the move would come on the heels of the company's apps for alleged use policy violations.

Citing unnamed sources, today that UberMedia is looking to attract users to its own microblogging service by addressing common complaints about Twitter, such as its restriction on the length of a message and how it can be confusing to newcomers.

UberMedia declined to comment on whether its programmers are building a new microblogging service. However, in an emailed statement to Computerworld, company marketing chief Steve Chadima said, "Our foremost desire is to continue to innovate on the Twitter platform and bring more users and usage to Twitter."

UberMedia owns UberTwitter, which is for the BlackBerry platform; Twidroyd, for Android devices; and UberCurrent, which can be used on iPhones and iPads. The company also has been in the news in recent months because it's moving to acquire popular Twitter client TweetDeck.

TweetDeck competes directly with Twitter's Web and mobile clients.