Less than two weeks after hitting the user mark, Twitter is reportedly planning to move into a mammoth data center in Atlanta to accommodate increased traffic on its microblogging service, reduce system downtime and, hopefully for consumers, make the fail whale extinct.

According to a report by Rich Miller in Data Center Knowledge, Twitter's new data center will be in a 990,000 square-foot Metro Technology Center owned by Quality Technology Services.

By opening a data center in the East, Twitter appears to be emulating the East-West strategy adopted by other companies offering cloud services.

Facebook and Apple, for example, have supplemented their California server farms with large data centers in North Carolina. The idea is that by placing the network infrastructure closer to the people using it, delivery speeds will be increased, and in Twitter's case, send its fail whale into a retirement home.

The Atlanta facility would give Twitter room to grow. Not only is it roomy, but its operator, Quality Technology Services, knows how to meet the needs of expanding companies. The firm allows its tenants to gradually expand their space and power needs over time, rather than forcing them to meet those needs by buying in bulk and eat unused capacity costs as a company's operations ramp up.