The Industry Standard: Can you tell me a little bit about what you discovered during the beta, and some of the updates you are rolling out with this release?

Nova: During the beta, we had 500,000 uniques, and have about 50,000 active users, with 20,000 twines built around interests, with about half of those private twines. Our users have added one million items.

We also learned a lot about our user base; half our users are outside the U.S., and the average age is about 30, and they tend to be young professionals. We have a very high engagement level, with the average user spending about six minutes per session. With that type of high engagement, we feel it will monetize well.

As far as updates, we focused a lot on the user experience. Users can now browse without joining. Importing bookmarks from social bookmarking sites is a feature many users were asking for, with Delicious and Digg as well as Firefox, Internet Explorer, and Safari already added, and more to come. For those [like me - Ed.] who are using other social bookmarking tools, if you can export them to another service or your browser, you can add them as well.

Next version will be minor release, and will have next generation of mining, natural language processing and add that body content and generate tags, crawl every link and pull those as well.