iOS 6 users can sidestep the change to Apple Maps by calling up Google's mapping service within Safari.

Prague-based Socialbakers, which measures the effectiveness of social media campaigns for clients including Kraft, Lufthansa and Samsung, pulled data from its Twitter tracking at Computerworld's request, and found that a landslide majority favor Google Maps over Apple's own Map app.

Of the tweets posted since last Wednesday comparing the two, 71% pegged Google Maps as the better option; 29%, however, stuck up for Apple's Maps.

"Just added Google Maps to my home screen ... it's so much better than Apple maps," read one sample tweet.

"I must say that I actually like Apple['s] Maps better," countered another.