On Wednesday, ICANN released the for which it's . On the list of 1930 applications are lots of huge companies, staking claims on domain extensions such as .visa, .toyota, and .mcdonalds.

Companies are also seeking control of generic terms, such as .hotel, .pizza and .football--in some cases with multiple companies vying for the same domain. If these companies can't settle on who gets what, ICANN will ultimately have to decide through a set of .

Not surprisingly, major Internet companies are among the biggest applicants for the new top-level domains. Google, for instance, seeks more than 101 top-level domains including .android, .youtube and .search. Amazon wants to claim 76 domains for its own, including .amazon, .kindle and .video. Apple has only applied for one top-level domain: .apple.

What's the point of having your own top-level domain? As , companies may want to use these extensions for security or promotional purposes. For instance, a bank could tell customers to look for the company's name at the end of a URL to know they're in the right place. A consumer brand such as Nike could host user-generated pages under its own top-level domain, so brand loyalists could have simple, Nike-branded fitness pages to call their own.

But not everyone is convinced this is a good idea. Matt Ingram, , calls the process a “train wreck” that will cause unnecessary chaos. He notes that companies will have to spend time and effort (not to mention money, at $185,000 per domain application) just to acquire any name that might be associated with their business. The new domains could also create conflicts if ICANN hands out generic terms to specific companies. For instance, Ingram argues, Amazon could theoretically control who gets to use .book in their URLs.