First comes the news that in AOL's latest reorganization (No. 247 in a series), the various editorial components have been broken out into "towns." Forbes blogger :

There's a News Town, a Women's Town, a Family Town, a Finance Town and so forth. The "Towns" concept isn't just a metaphor: Employees have been physically relocated into clusters, with signs overhead marking each town and its "population."

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It gets worse. As the , former TechCrunch CEO Heather Harde is now "co-mayor" of Tech Town. Hey, it could be worse; she could be co-Mayor of Tiny Town or possibly Munchkinville. (I gotta wonder: Does this work like Foursquare? If the janitor checks into Tech Town more often than Harde, does he get to be co-mayor?)

Still that silliness pales to the spitting match between Arrington and his new "sister" publication, Engadget, also owned by AOL.