Lindahl, a computer scientist who co-manages the digital initiative unit for the University of Rochester's River Campus Library, hired Nancy Fried Foster two and a half years ago as lead anthropologist and co-manager of the seven-member group.

He says Foster helps her co-workers see problems and solutions that they might otherwise miss. "The values that her profession brings raise the quality of the work," Lindahl says.

The same is true at Stamford, Conn.-based Pitney Bowes Inc., which provides software, hardware and services to help companies manage their flow of mail, documents and packages. Jim Euchner, vice president of advanced technology and chief e-business officer, first worked with an anthropologist about 15 years ago when he was an IT executive at the former Nynex Corp. Based on his successful experience there, he brought the practice to Pitney Bowes in 1999. He says his decision is paying off, since his two anthropologists continually bring unique perspectives to projects.

A different approach

The IT world has a bias that automation is always good. Technologists bring that bias to the drawing table when they design products, and it can sometimes blind them to the true needs of users. Enter anthropologists, who are trained to ask questions about how people work, how they relate to others, which tools they use and which ones they don't. That kind of research allows anthropologists to see the world from users' perspectives.