The Tablet Revolution and Your Company

20.07.2011
Over the past few weeks, have been published citing the CFO's increasingly influential role in IT. So, as I read an advance copy of Nathan Clevenger's book iPad in the Enterprise, I realized it should be required reading for many finance executives.

In the , due out in August from Wiley, Clevenger skillfully addresses the issue of IT consumerization, and how the trend forces technology like Apple's iPad square into the enterprise. The first hundred pages are spent building the case for why CIOs, CFOs and other executives need to consider enterprise iPad adoption. The second half (more for IT and developers) delves into issues such as the build vs. buy decision, architectures, integration, and management of external-facing and internal-facing apps.

Case studies are peppered throughout, showing the influence that tablet-toting employees have had on CIOs. Following the lead of these users, they show, resulted in increased productivity, unique revenue opportunities and greater customer satisfaction.

In one passage, Clevenger quotes Genentech CIO Todd Pierce about the power of Apple's disruptive mobile technologies: "I spent $10 million making my purchasing system usable on SAP. I spent $10,000 making it usable on my iPhone. You do the math."

It is that kind of math that reveals the power of the iPad and other tablet technology. Clevenger reports that Mercedes-Benz salespeople use the iPad "to take credit applications and look up marketing programs with the prospective customer right next to the vehicle on the sales floor." The technology also is used by the luxury car giant to digitally fill out and sign critical forms such as lease applications. I think about how many times I've left a car dealership as soon as the salesperson says he has to return to his desk or seek out a manager for details. If he could have accessed that data right there, he might have held my attention straight through to purchase.

Clevenger weaves in insight from executives across all industries, showing the variety of uses for tablet technology. He also brilliantly illuminates a key point that is striking many decision makers: