One of the things that are obvious with Singapore as opposed to the rest of the Asia Pacific is the strong emphasis on analytics here and I think that comes from the fact that this is a centre for so many regional headquarters. There is an analytic culture here that comes from the US influence, frankly, that you have here.

If you go to other parts of Asia Pacific such as China, you will find that there is probably an emphasis more on dashboards and reporting at a fairly more basic level because they will only be starting on that journey.

I think the Singapore market is just generally-and I wouldn't say that in terms of business intelligence but in terms of the business culture-more mature, and that drives the change. So the patterns we see are really more a reflection of that than any technological difference.

The other thing that you do find in the Asia Pacific as opposed to the rest of the world is the importance of mobile devices, particularly smart phones here as interfaces to enterprise and information systems. Because one thing that is very distinctive is the role of mobile devices, which are the primary means of accessing information.