Where do Apple rumors come from, dear readers? Why from the wonderland of Say, anyone know what the emoticon is for Doug Henning?

Early this week, Deutsche Bank’s Chris Whitmore gave us an object lesson in how crazy bananas people can get when it comes to loose talk about Apple. Whitmore apparently forgot to note he was just thinking out loud when he wrote that his firm “believes” Apple will ship a new iPhone in September, along with a lower-cost prepaid iPhone.

What?! Two iPhones?! That’s like 100 percent more iPhones!

Some sites threw caution and history and possibly their underwear to the wind. Like Business Insider, for example: