Our final school of thought posits that as long as you don't understand Apple's way of doing business you can still write supposedly worried pieces about how the company is headed for trouble.

At the Motley Fool, Subhadeep Ghose wonders

Apple is certainly a stock worth fighting for, but consider this: The hugely anticipated iPhone 5 might just have features which already exist in a present-day high-end Android smartphone. Is it time for Cupertino to get back to the drawing board once again?

This is both wrong and right, which is only unusual among Motley Fool's Apple coverage for being partly right.

First of all, which features are we talking about? Because the Macalope will predict that Apple will always prefer jamming knitting needles up its nose than to ship a phone with a "3D" screen or a stylus. But more to the point, Apple does not compete on features. It competes on user experience. And it has a user experience substantially better than any of the competition. ().