The Atlantic Wire's Rebecca Greenfield has apparently never heard of product life cycles before. Or getting the most out of product designs that are selling faster than you can make them.

Now, people have been predicting sudden death for Apple for years. But, in the predictions of yore, this death was always at the hands of one of its competitors. Now that it's pretty obvious that Apple's the gorilla with a thyroid problem, we're told the company's doom will come from inside. Either from a supposed or loss of creativity after Steve Jobs's death or maybe just from that .

As the Macalope's said, this isn't analysis. It's astrology. And it should be treated with the same level of respect.

The new iPad is here! There's just one thing you need to remember: