The Facebook Music mess

21.10.2008
Facebook is a mess when it comes to music. The launched in late 2007 and since then has faced wide-ranging criticism due to its lack of any serious strategy.

But is all of that changing? There has been a recent about Facebook's music service following an reporting that is again considering its options for a new digital music service.

While this story has generated buzz about Facebook Music, the rumored changes are not that significant. According to the story, Facebook might forsake making its own deals with the four major record labels in favor of working through a partnership with a third-party music streaming service. In addition, Facebook's plans apparently reflect a case of envy -- founder Mark Zuckerberg has renewed his interest in music due to MySpace's recent success with the launch of its music service.

But make no mistake -- this is not news. First of all, the fact that "Facebook boss Mark Zuckerberg is plotting a possible push into the digital-music business" hardly comes as a surprise. Zuckerberg and his team have never stopped working on the music issue. Everyone (including Zuckerberg) knows that Facebook is abysmally behind in the music business and it must figure out a way to catch up.

Second, according to The New York Post article, "Zuckerberg's interest in the concept is believed to have peaked now that MySpace is live with its service." Again, this is not surprising. MySpace Music . According to reports from MySpace, one billion songs were streamed in the . There is no doubt that everyone at Facebook was watching the MySpace Music launch closely. After all, there were questions about whether MySpace Music would . Now that MySpace has proven that music tied to a social network can be a big success, Facebook has the confirmation that it may have been waiting for that music is a business worth pursuing.

Music is on track to be a US$4.1 billion online business in 2008. This figure will grow to $5.9 billion in 2009 and $7.5 billion in 2011, . , 34% of social network users are already actively giving their opinions on music and 10% have promoted a band. This interest in music is second only to photo sharing, which is done by 55% of social network users. Online consumers want to consume music, and they will use a social network to do so.