In a new report titled Global Services Deals Analysis: Second Half 2010, the independent telecoms analyst states that although global telecoms companies have begun to target Asia-Pacific in earnest, they have yet to win a significant amount of business.

David Molony, Ovum principal analyst and author of the report, commented: "The big five US and European-owned global service providers have woken up to the new business opportunity the Asia-Pacific region offers them. However, while they have won their first notable contracts there, they are only scratching the surface of the market and need to raise their capabilities and support to the levels they offer in their own regions to turn that around."

According to the report, the total value of deals announced by global telecoms providers in the second half of 2010 was $16,860 million. However, only three per cent of this figure originated from Asia-Pacific.

Even market leader BT Global Services, which took 25 per cent of the total contract value of the deals announced in the second half of 2010, had only two per cent of its contracts volume in the region.

According to Molony, one of the reasons for the low penetration is that Asia-Pacific's broad, diverse and fragmented market has meant that continuity of service from global providers has in the past been difficult, leading companies to turn to local suppliers.