Taking a second look at the top 12 communications trends

01.10.2012
This vendor-written piece has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter's approach.

Back in February I blogged about "," and this year's trends generated so much interest we decided to take a midyear review. Here are the 12 broken down into hits, near hits and misses, along with commentary:

#1: Mobility raises the expectation of availability: It's not hard to find evidence that mobile connectivity is changing what consumers want from businesses and what employers expect from their people. It's the smartphone, tablet or other mobile device you're holding in your hand.

PEW STUDY:

# 4: Businesses advance from social media to social business: Companies are increasingly using social media not only as a listening post but as a springboard to action. Establishing a command center dedicated to monitoring and responding to social media and social networking activity is becoming commonplace.