Taco Bell takes a bite out of Facebook

09.02.2011
After dealing with a lawsuit about the content of its "seasoned ground beef," Taco Bell is turning to to bolster its image.

The fast food chain's public persona has been hurt since a against the company on Jan. 19 regarding the contents of beef used in its products. Taco Bell has been on a defending itself against claims that its meat filling is not what its advertised to be.

Now the company is turning to social networking to tout its side of the story.

After launching a promotional video on YouTube, Taco Bell announced on Tuesday that it will give a free Crunchy Seasoned Beef Taco to anyone who "likes" the . People who "like" the page can print out a coupon to get the free taco.

"Throughout the beef class action lawsuit, the response and enthusiasm from our Facebook community has been overwhelmingly positive," said Greg Creed, CEO of Taco Bell, in a statement. "We found it only fitting to reward these 5.4 million fans and a friend with a free taco. It's our way of saying thanks for their loyalty and support."

When someone clicks the "like" button, they gets the message: "Facebook Fans, thanks so much for your support. You rock. Enjoy a free Crunchy Taco on us."