Right. Then why was the announcement made in the first five minutes of the presentation, with few tough questions following from the moderator Umair Haque. No detail, no discussion of implications. Nothing.

You've probably , or maybe not. Twitter founder Evan Williams announced his company's new @Anywhere platform, which will allow web publishers to embed Twitter feeds deep inside their content. If you encounter one of these things within New York Times article, for example, you'll be able to tweet about the story without having to go over to Twitter. Online publishers will like keeping readers engaged, and will pay Twitter for the privilege.

Evan isn't the most colorful guy in the world to begin with, and moderator Haque did little to liven up the session. After the brief announcement portion of the talk was over, people here began leaving the room in droves.

During and after the speech, Twitter was jammed with tweets about how boring the whole thing was. Like this one:

: Audience walks out on Twitter CEO Keynote...line to get out of room...