Pardon that bit of purple prose, but I just wanted to give you a sense of what it's like here in Austin. The South by Southwest conference, once just a little music festival, has added a film festival and an Internet conference and has become, well, huge. Same thing happened to Sundance in the film world.
Today is the first (real) day of the conference, and I can already tell there are far more people here than last year. Hotels within 5 miles of downtown have been booked up for months. The Hilton had sold out of rooms for this week more than a year ago. I was lucky to get a room at all -- a pretty low-rent one at that, for which I paid a premium price. People are renting out their apartments here to conference-goers for as much as $3000 for a week.
Pretty much the entire music industry will be here when the music festival kicks off next Wednesday, but the city is already crowded with conference attendees and media for the Interactive conference. Near the convention center, CNN appears to have taken over a whole bar/restaurant, with a big lighted CNN SXSW sign on the front, and the CNN tour bus parked out front, and a stage for the "live from Austin" coverage.
In and around the conference center, you'd think that every Internet startup in America is here, parading around in their quirky/hip/dumb T-shirts. It became clear to me during the weeks leading up to the SXSW Interactive conference that this event has become a major marketing, networking, and deal-making event in the tech industry. The volume of e-mail promoting new companies -- most of which seem to make some sort of social, location-based web service or app -- leading up to the conference was truly impressive, and much more than last year.
The are all here, some renting out entire corner lots downtown for events. The marketing money is flowing into Austin this year, no doubt helped by purse strings loosening as the economy shows real signs of recovery.