In a survey released Friday, says that the iPhone 5 is in high demand among smartphone shoppers. What's more, the still-in-progress Maps offering that ships with Apple's new phone isn't much of a deterrent to people considering an iPhone 5 purchase.

In September, ChangeWave surveyed 4270 North American consumers, finding that around one-in-three of them say they're likely to buy an iPhone 5 in the near future. Specifically, 19 percent of respondents describe themselves as very likely to buy the phone, while another 13 percent say they're somewhat likely to buy it.

ChangeWave contrasts that with a year-ago survey it conducted for the release of the iPhone 4S. At that time, 22.5 percent of respondents said they were likely to buy that phone, with 10 percent describing themselves as very likely to buy it.

That increase demand comes despite controversy over Maps, the . A replacement for the Google-built mapping application, Apple's Maps has . Apple CEO for "falling short on [Apple's] commitment" to make "world-class products that deliver the best experience to our customers." Apple has promised that , particularly as more users .

However users feel about Maps--and that seems to depend heavily on how accurate its maps are where you happen to be--those feelings aren't affecting iPhone 5 demand, according to ChangeWave. Among those surveyed who said they were unlikely to buy an iPhone 5, zero percent told ChangeWave that it was because of reported problems with Maps. (The primary reason, at least according to 61 percent of those not likely to buy the new iPhone, was that they're satisfied with their current device.)