Sales and selling is not a bad word. Sales is the lifeblood of any company. If you are the owner of a small or growing business, you are and must commit to being the best sales person in your company. If you have a sales team, you are still selling all day long. It's not only to your prospect that you're selling--you must also sell to your employees, your vendors, your suppliers, your bankers and everyone else you come across.

Therefore, the first step to achieving better sales requires thinking about what not to do. Here are five things you shouldn't do in order to be successful in sales.

Don't Talk So Much

Good salespeople listen to the needs of their customers. The worst kinds of salespeople are the ones who prattle on about their product's features and benefits when you ask them a simple question like "Can you tell me more about your product?" Therefore, don't be like that yourself. I've been guilty many times before of talking too much. Remember that a good sales call is you listening 66 percent of the time and you talking at the most 33 percent of the time.

Don't Be Pushy or Too Aggressive