Subscriptions, Sonos, and the Second Coming

This week I've written and talked a bit about subscription music services--sparked by that allows unlimited streaming and five DRM-free 256kbps MP3 files per month. I ended my look at the new Napster this way:

Yet no brainer or no, this was met with the usual resistance (and yes, from people who've never actually used such a service):

Really? $5 a month is what separates you from your mortgage payment? I'd first think about turning down the AC, forgoing a double-latte once a month, and maybe dropping some of those premium cable channels.