says it is developing products that maximize system utilization by quantifying the power, space and cooling needs of new projects; assessing the impact of technologies such as and de-duplication; allowing chargeback based on power usage; identifying equipment that can be turned off or moved; and rebalancing the IT load to reduce power costs and limit over-provisioning.

"Viridity provides complete data center visibility including step-by-step action plans that reduce the cost of power and cooling," the company's Web site states. "By balancing power, cooling, and utilization, Viridity restores data center agility, freeing up resources, enhancing service levels and responsiveness, and extending the life of the data center."

Viridity, which was founded in 2007, did not respond to an interview request from Network World and it's not clear from the company's Web site when the vendor will exit stealth mode. However, marketing vice president Ted Julian is extensively about the company's views on data center management and green IT.

Julian took a shot at , accusing the company of "greenwashing" with its announcement of , a product that measures energy consumption of IP devices such as phones, laptops and access points. Julian opined that Cisco hasn't done enough to monitor energy usage of data center equipment that uses more power than phones.

Julian also blogged about the ongoing debate on whether power usage should be the responsibility of the IT or facilities department. "There's a lot of talk about changing organizational structure -- like making facilities part of IT or having both groups report to the same executive - but not a ton action," Julian writes.