The latest rumor hinted that Sony would be making the PS3 "more competitive" in March 2009, which some took to mean a price cut would take place to make the console more comparatively priced with the Xbox 360.
"There are no plans for a price reduction on PS3 in March 09, and anything reported on or discussed otherwise is purely rumor or speculation," said a Sony statement issued to .
The rumor was given life over the weekend, when online mag D+Pad reported that an anonymous Sony rep said the company would cut the price in March to mark the end of Sony's fiscal year.