Six Reasons the iPad Is Still the Tablet To Beat for Business

26.10.2011
Tablets rocking Android increased shipment volume by 27 percent in the third quarter over the same period last year, according to a report last week by Strategy Analytics. However, while considerably, Apple smoked Android on sheer numbers of tablets sold.

Android's jump in shipments merits attention, but let's look at why Apple is still the clear choice for business.

1. The 'Cool Factor'

If your business is in constant contact with the public, you can only raise your brand's cachet by using iPads. The company has carefully cultivated this "cool factor" for decades, taking the in one well-known ranking this year. There's also the question of brand identification; Apple fans will like that you're using their favorite, while PC adherents won't exactly mind if you whip out an iPad. It's bound to impress clients when front-line staff use an iPad to take orders, help customers, or show clients plans and projects. Android tablets just don't have the same magic touch.

2. Young Android Tablets and Marketplace

While the iPad has been around for a while, just entered the market at the end of 2010. Most Android Marketplace apps weren't purpose-built for tablets, whereas the iPad commands a much higher range of tablet-ready apps from the App Store. Basically, Android apps remain as iPad apps were during the first year of its release, when so many only took up a fraction of the screen because they were built for iPhones. These Android apps can use a "zoom" feature to appear larger on a tablet, but they look pixelated.