The store has café-style service counters with soft lighting effects, providing a pleasant experience for shoppers. It is segmented into consumer-friendly zones to meet the different needs of customers while they are at work, home and play.
The store features a host of innovative services like a new Auto Validation and Queue Ticket system, which dispenses tickets faster. Customers therefore have more time to explore the interactive touch-screens, listen to music, play games, watch mio TV programmes and try the latest 'live' handsets and accessories.
Browse and buy music
A unique feature is the interactive touch-screens that are embedded in the glass facade of the store. With them, shoppers can browse and even buy music 24x7 at their convenience, which SingTel claims is a first in Singapore.
In the store, customers can listen to the latest songs using high-quality headphones provided or with their own earphones before they buy and download music to their phones.