Avoid the pain of Windows 8 was the text that accompanied the new Ubuntu's launch, and thousands of fans quickly made their approval apparent over the course of the day .

For many, however, jubilation turned to disappointment when that slogan was changed to, later in the day.

Then, Canonical founder Mark Shuttleworth announced a new development approach for the upcoming Ubuntu 13.04, which has been officially named .

Mapping out the road to 13.04, there are a few items with high 'tada!' value that would be great candidates for folk who want to work on something that will get attention when unveiled, Shuttleworth wrote in a Thursday .