In an at the company's San Francisco headquarters, Kingdon described the company's recent efforts to localize Second Life for residents who do not use English.

"We've had a big push to localize the Second Life experience for local markets," Kingdon said. "We put a substantial team ... in place and really leveraged the community in some innovative ways to help with translation and localization."

He said Linden Lab was most focused on developing Second Life's growth in France, Germany, Spain, Brazil, and Japan.

When asked about China, its huge Internet-connected population, and its large number of massively multiplayer online games and social virtual worlds such as , Kingdon said the country was not an active focus -- yet.

"There's a point in time, it's a bit further out in the future, where we'll add China to the list of strategic initiatives that we're actively focused on," he said. "We see it as an opportunity, but today, we're not making major investments in the Chinese market because to do it meaningfully, you need people there, you need to probably form a local partnership, and develop the opportunity to localize the experience in a really meaningful way, perhaps even make some fundamental changes to the experience."