SAPPHIRE - SAP to add marketing to hosted CRM service

15.05.2006
At its annual Sapphire user conference in Orlando this week, SAP AG will demonstrate a new SAP marketing component that was added to its SAP CRM On-demand service last week.

SAP officials said the company also plans to update users on the status of its service-oriented architecture platform, Enterprise Services Architecture (ESA), and its key component, NetWeaver.

Called SAP Marketing, the new component of the hosted CRM system includes campaign management, lead management, customer segmentation and other features, an SAP spokesman said.

SAP Marketing also includes analytical capabilities that will allow users to evaluate the chances for making successful sales to specific prospects, he said. The marketing component supports a variety of languages, including French, Korean, Portuguese and Chinese, according to the spokesman. SAP first disclosed the new version of the SAP Marketing component for the 3-month-old hosted CRM offering last week, but company officials said its first public demonstration will come during the user conference.

Aaron Nichols, general manager of IT Canada Post Corp. in Ottawa, said he is attending the conference to get information on how to best upgrade the postal service's SAP ERP and CRM applications.

Nichols said he is also hoping to find out more about Duet, the joint SAP-Microsoft Corp. offering that was unveiled earlier this month. That product links SAP applications with Microsoft Office. Most Canada Post systems run on Microsoft operating systems, according to Nichols.