Bandwidth is a problem in India and everyone is aware of that. So, how will a technology like such which is dependent on bandwidth survive in India? Farber said "Yes bandwidth is a problem in India. But we have found out ways to work around it. For example, one of the things that we have done is something called offline PDA. A person is connected through his iphone or laptop in which the data is stored and synchronized as and when the device gets the connection back and on. So, there are mechanisms to work around such problems."
And what about the most dreaded part of this technology? The security concerns? Farber said, "We have spent [US]$100 million on the structure of this technology to make sure that it is completely safe. We take the guarantee that the systems will be secured. Our customers like Citibank and Merilynch, will give our testimony."
So, do they plan to capitalize on these factors and differentiate themselves from their competition on the same? "Definitely, we are going to capitalize on this and make it our USP when we go to the market", said Farber.
Talking about their marketing strategy, Farber said that they are looking at certain pockets in India like Hyderabad, Bangalore, Gurgaon and some parts of Mumbai. These will be the focus area for the company as far as cloud computing is concerned. "These are some pockets from where we have seen positive responses for the technology. However, we are very opportunistic in nature and open to new areas as well. Though right now, these are the places where we see the opportunity to grow", added Farber.
Farber also added that they are looking at slow focus marketing rather than a go-to-market style. They want to first create awareness about cloud computing and target specific pockets. "The best way to market this product is to let the satisfied customer on your behalf, which is what we plan to do. We will spread the news through word-of-mouth rather than going to the market with big banners", added Farber.