Extending its technology beyond CRM will most likely reinforce the growing acceptance (http://www.infoworld.com/article/06/03/20/76103_12FEsaas_1.html) of the on-demand delivery model say most industry watchers.

The OEM edition will allow third-party SaaS providers (http://www.infoworld.com/article/06/01/23/74291_04NNappex_1.html) to leverage the core aspects of the Salesforce.com platform (http://www.infoworld.com/article/06/01/17/74258_HNsalesforcebizweb_1.html) including the operating system, customization tools, Web Service APIs, workflow, and logic, according to Kendall Collins, vice president of product marketing.

A real estate management ISV building, for example, would be able to use the Salesforce dashboard and customize it for real estate rather than building its own dashboard.

"Instead of a dashboard focused on sales opportunities, it might be focused on foreclosures," said Collins.

AppExchange OEM Edition will be priced at US$25 per user per month. AppExchange OEM Edition users will be responsible for pricing and availability of their solutions.