For the past few years, Scoble's career has served as a new media trend-tracker. In 2003, Microsoft hired him to as part of the company's Microsoft Developer Network. In 2006, he joined , a podcasting startup in Silicon Valley. In early 2008, he was hired by Fast Company to conduct onsite video interviews of tech company entrepreneurs and employees at locations such as IBM's Almaden Research Center.

He is also known for his high-volume use of social media. Most famously, he once complained that Facebook only let him have .

In a typically dated 1:55 a.m. Friday morning, Scoble hinted at a new project, but gave no specifics. No doubt he'll announce it on .