To address those enterprises' concerns, RIM developed a new BES-based offering intended to make it easier for companies to safely enter the social networking waters via their BlackBerry smartphones. The product, called BlackBerry Balance, creates a secure area on a BlackBerry smartphone where corporate data can be stored -- and remotely wiped clean, if need be -- without affecting any personal data or applications stored on-device. (Read more .)

With BlackBerry Balance, "we provide the security enterprises are looking for, but also provide some work/life balance [to users]," Goguen says.

To further boost its social networking credibility RIM announced at its annual BlackBerry World conference in Orlando this week updated versions of Facebook for BlackBerry, available now via RIM's , and Twitter for BlackBerry, which should be publicly released in the near future. The company also unveiled a brand new Facebook app for the BlackBerry PlayBook tablet. These new and upgraded apps are designed to help any and all users gather information and manage their social networks in the fastest, most efficient way possible, via deep integration with the BlackBerry OS and its core apps, according to Goguen.

For example, Facebook for BlackBerry 2.0 integrates with the BlackBerry address book, so you could quickly post something on a contact's "wall" without ever opening a Facebook app or surfing to Facebook.com. Or you could place a phone call to a Facebook contact directly from the Facebook for BlackBerry menu, so you wouldn't need to open the phone app. (The newest version of Facebook also supports Facebook Chat, a feature many users have long anticipated.)

Because of this integration and other new enhancements, Goguen says that Facebook for BlackBerry is now the best mobile Facebook app available for any high-end smartphone platform.