Know Your Tools
You'll hear a lot of jargon around SEO. This glossary will keep you in the know.
Black hat SEO: Using unethical SEO techniques to boost rankings. Can result in the banning or penalizing of a site by search engines
Keyword stuffing: Using keywords over and over again in an attempt to artificially inflate your search rankings
Organic search optimization: Nonpaid methods of SEO that naturally boost your search engine rankings