The new digital retail media solution allows enterprises to distribute advertising, product information to a number of stores simultaneously. Telstra is also trumpeting the solution as a modern method of delivering training to remote locations.

After an initial pilot involving four stores in separate states, Retravision will have 115 stores and 6000 screens fitted out with the solution by December with plans for a complete 400-plus store rollout across Australia and New Zealand next year.

Retravision national CEO Keith Perkin said last year the company began to apply its minds to the issue of training, which had been largely conducted "over beer and pizza nights".

"Getting a trainer to go around to 500 stores is expensive and time consuming and the evolution of technology sees products released every three months, not years," Perkin said. "We attempted to use DVD training but it was too slow."

Perkin was pleased with the outcome of the trial, saying most customers saw the content and appreciated the information that was delivered.