Pure Digital's New Flip UltraHD, A Tool for Any Business

30.04.2009
Businesspeople who have not yet looked at the line of HD micro-camcorders really should. The company's newest model, the UltraHD, makes it even easier and less expensive to shoot high-quality video to illustrate products and projects.

Use the built-in software to post the video to YouTube and you can shoot a short video and get it posted very quickly. This makes it easy to share informal videos with employees, coworkers, customers, and the world at-large using YouTube, a company Web site, e-mail, or some combination of tools.

I have been using a Flip Mino HD in some of my volunteer work for two months. I have used it to document events for use in future training, to show off a pair of injured kittens our rescue group is bottle-feeding, demonstrate a workshop project we built, and collect a series of "this is what it looked like" videos that will be interesting to watch in the future.

You can see the collection on . These informal videos will not seem like anything special to most people, but they matter to someone and that is the point.

Every business has demonstrations, presentations, and other events that would be worth recording if only it were easy to do so. The Flip solves this problem.

Sure, I have had a camcorder for a long time and I never used it. The form factor and the difficulty of shooting the video, moving it to the Mac, editing, and posting all made it "not worth the bother."