Profiting from Security: A Channel Perspective

15.10.2012
The security market is undergoing change and if you want to ensure the future of your business, it's time to look beyond commoditized technologies to new feeding grounds.

Warren Buffett said it best: "In a chronically leaking boat, energy devoted to changing vessels is more productive than energy devoted to patching leaks."

Actually, there might be a way to improve Buffett--by asking people in leaking boats to hightail it out of there.

Little is more evocative of a sinking boat than today's market for basic security technologies. Profits from security technologies like anti-virus and firewalls just don't cut it any more, especially when, as in the last few months, the enterprise security landscape has witnessed a giant transformation with the advent of new technologies. Here's the bottom line: Making real money is no longer about anti-virus and firewalls--and if you're smart, you've already moved on to more lucrative security technologies.

If you haven't, the question is, where are these new goldmines? And what does it take to profit from them?

The Slow Decline