Prices, angry OEMs bode ill for Windows 8 devices, analyst says

01.08.2012
needs to set low prices for its upcoming Windows 8 Surface PCs and needs something better than selling them online and in Microsoft Stores if it hopes to grab customers, says analyst firm Canalys.

The Surface and Surface Pro feature different flavors of Windows 8 and share similar hardware that behaves like a tablet but includes a cover that doubles as a keyboard that converts the device into a laptop.

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"The information available to date suggests the prices of both will be too high to capture significant market share, and a direct sales approach will prove inadequate. We expect the Surface pads to have a similar impact on the PC industry as the Zune did in portable music players," says Canalys Analyst Tim Coulling.