But if you're looking for Android and maybe iOS, Android, BlackBerry, Phone, Palm WebOS, Bada (Samsung's smartphone OS), and Symbian as well, you could be looking at a biblical price tag.
What if you could use your in-house Web guys with their HTML and CSS and JavaScript skills and, with a lot less hassle (and expense), build your own apps? Sounds like a dream, doesn't it?
APP WARS:
Well, a dream it is not ... such an ambitious plan could be realized and, indeed, has been realized by the likes of the BBC, Nestle Mexico and NASA Science using an amazing free, development platform called .
It is claimed that PhoneGap (a.k.a. "Apache Cordova" ... just to make things confusing), which was contributed to the Apache Software Foundation, has been downloaded over 1 million times and is being used by over 400,000 developers.