Philippines restaurants broadcast tourist information

Jollibee and Chowking, two of the most popular fast-food chains in the Philippines, have recently deployed signage systems at Subic Bay Freeport locations to remotely manage tourism content.

Using the WebDT signage system, the restaurants are now able to remotely manage content on multiple signs offering up-to-the minute local tourism information and advertising.

The digital signage system is provided by US-based DT Research Incorporation, a developer of information appliances for vertical markets, and Philippines-based WOWCARD Incorporation, a multi-media production service provider to restaurants, tourist attractions, casinos, hotels and medical institutions in the Philippines.

"The WebDT Signage System enables us to quickly communicate to local and international tourists and showcase some of the finest destinations around the area. Also, with local establishments having different events and specials on a daily basis, the signage system provides them with a way to promote their products and services to increase sales", said Armand C. Arreza, administrator and CEO of the Subic Bay Metropolitan Authority.

Tourist information terminals

Commissioned by the Subic Bay tourism department, the digital signs at Jollibee and Chowking primarily serve as key information terminals for local and international tourists and business travelers.